Ranking for October 2026

Pickles team: marketing in Uzbekistan

Pickles team brings together strategy, design, advertising, SEO, development and communications. The team works with businesses in Uzbekistan and international projects, from product launches to marketing and digital service development.

Office

The team office is in Tashkent. This page presents projects for Uzbekistan; international growth is a separate service area.

Clients and projects

  • Paynet
  • Tuborg
  • Dodo
  • FixPriceUzbekistan
  • PAULTashkent
  • Logistics Orient
  • Organica Mix

Case studies

Case study illustration: Paynet

Paynet

Task

Prepare launch communications for Paynet’s gold service and gold vending machines.

AI video, 3D visuals, motion design and advertising format adaptations.

Delivery

A set of videos, key visuals and advertising assets for digital and outdoor placements.

View case study ↗
Case study illustration: PAUL

PAUL

Task

Keep the brand’s French character while making its communication relevant to Tashkent.

SMM, an editorial plan, content production and performance advertising.

Delivery

Content and advertising connect brand discovery with orders and tasting registrations.

View case study ↗
Case study illustration: Logistics Orient

Logistics Orient

Task

Present an Uzbekistan logistics operator’s warehousing and transport services on a modern corporate website.

Website structure, UX/UI, web development, SEO, Google Ads and Yandex Direct.

Delivery

A multi-page website with clear service navigation and a foundation for search and paid acquisition.

View case study ↗
Case study illustration: Organica Mix

Organica Mix

Task

Update packaging for a growing range of fruit bases and syrups while preserving brand recognition.

Branding, packaging design, flavour colour coding, illustrations and SMM.

Delivery

A consistent design system with a renewed brand area, logo and product-specific compositions.

View case study ↗

Services

Strategy and advertising

Full-cycle marketing

For businesses in Uzbekistan that need advertising, content and a website managed under one coordinated plan.

Strategy and research

Define audiences, positioning and channels before buying advertising. Separate cities, languages and customer segments in your brief.

Performance marketing

Compare how teams track enquiries and sales. Cost per enquiry alone does not establish lead quality.

Search advertising

Reach people already searching for a product or service. Review keywords and landing pages separately in Russian and Uzbek.

Targeted advertising

Test offers and audiences on social platforms. Specify creative languages, target cities and how enquiries will be handled.

Display advertising

For reach and awareness. Agree on placements, frequency, audience quality and evaluation before launch.

Google Ads

Google search and other campaigns for a defined market. Check geographic settings, query languages and account ownership.

Meta Ads

Instagram and Facebook advertising. Request separate audience and language plans, creative examples and access to reporting.

Yandex Direct

Check relevant demand and audience reach first. A listed service is not a recommendation for every business.

YouTube Ads

Video campaigns for a defined audience. Confirm available locations and formats in the account before approving a media plan.

TikTok Ads

A conditional option for supported target markets. This directory does not establish paid-ad availability in Uzbekistan.

VK Ads

An option for Uzbekistan businesses reaching audiences abroad. Verify target geography and launch eligibility separately.

LinkedIn Ads

For testing B2B audiences and export offers. Confirm access to the ad product and relevant audience size before contracting.

Social media and communications

Telegram marketing

Distinguish channel management, publisher placements and Telegram Ads. Audience language and the enquiry journey matter for Uzbekistan businesses.

Social media marketing

Maintain a brand presence and audience dialogue. Separate content, moderation, production and ad spend in the agreement.

Content marketing

Explain products and build useful resources. Agree who supplies expertise, checks facts and edits each language version.

Video production

From social clips to advertising films. Compare quotes using the same script, shoot days, versions and usage rights.

Influencer marketing

Check audience geography, language and relevance as well as follower counts and the actual placement terms.

PR and communications

Manage reputation and media narratives. Distinguish paid placements, earned coverage and owned channels.

Search and data

Search engine optimisation

Improve visibility for relevant searches. Research Russian and Uzbek demand, site structure and content separately.

GEO and AI search

Make brand information accessible to search and AI systems. Ask for defined work and monitoring without guaranteed answer placement.

International SEO

For Uzbekistan businesses targeting specific countries. Translation alone does not replace demand research and language architecture.

Local SEO and maps

For businesses serving a specific city. Names, addresses, opening hours and listing ownership must match the real business.

Web analytics

Understand the journey from ads to enquiries and sales. Agree on event definitions, access and data-quality checks.

Reputation management

Manage mentions and feedback systematically. Compare response and issue-resolution processes, not promises to remove every negative review.

Websites and digital products

Websites and landing pages

Present a company and receive enquiries. Include mobile journeys, language versions, forms and ownership transfer in the scope.

Online stores

Build a product catalogue and ordering flow. Specify required payments, delivery, stock handling and checkout languages for Uzbekistan.

SEO-led web development

Plan search requirements before launch: URLs, templates, content, speed and redirects from existing pages.

UX/UI design

Create understandable digital journeys. Test prototypes on phones and in every product language before development.

Mobile applications

Build for mobile use cases. Clarify platforms, integrations, publication and post-release support.

Custom software

For internal systems, web services and integrations. Building a promotional website alone does not demonstrate this capability.

CRM implementation

Bring website, ad and messenger enquiries into a shared sales process. Define roles, stages and training.

Chatbots and Telegram Mini Apps

Handle enquiries, orders and automation in a messenger. A bot and a mini app are distinct products; verify the required specialism.

Website support

Maintain a site after launch. Separate fixes, updates, backups and new features in the agreement.

IT staff augmentation

Extend an existing team. Define the specialist’s role, task management, availability and replacement terms.

Brand and localisation

Branding and design

From positioning and naming to visual identity. Check how the name sounds and reads in your Uzbekistan audience’s languages.

Creative concepts

Develop a campaign idea and its adaptations. Assess business relevance, audience understanding and feasibility.

Marketing localisation

Adapt meaning and presentation across Russian, Uzbek and English. A trilingual agency website does not prove a localisation service.

Sales and growth

Marketplace marketing

For stores on relevant marketplaces. Compare listing content, advertising, analytics and operational services separately.

Uzum Market marketing

For sellers on Uzum Market. Managing a seller’s store is different from running a campaign for the Uzum brand.

CRM marketing

Support repeat purchases and customer relationships. CRM implementation and marketing workflows require different capabilities.

Email marketing

Send purposeful customer emails with manageable subscriptions. Review list quality, deliverability, content and measurement.

International marketing

For exports from Uzbekistan or international companies entering the local market. Verify experience relevant to that direction.

Mobile app marketing

Acquire and retain app users. Separate install advertising, ASO and in-product engagement work.

Industries

Logistics and B2B

Present complex services clearly and support corporate enquiries with a useful website.

Working together

Work begins with a discussion of the task and available materials. The team then agrees on scope, stages and collaboration. Discuss an individual service or an integrated project directly with the agency.

Agency website ↗

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